Leonardo.ai Review: A Powerful Creative Tool for Marketers

What is Leonardo.AI?

Leonardo.AI is a generative art platform that empowers users to create stunning visuals using AI. It’s positioned as an accessible and flexible tool for both beginners and professionals, offering fast image generation, customizable styles, and an intuitive interface. Unlike some competitors that require Discord or complex setup, Leonardo.AI runs in the browser and feels purpose-built for commercial creativity.

Unique Appeal to Marketers

Leonardo.AI stands out for marketers in a few key ways:

  • Brand-friendly output: It produces polished, on-trend visuals that don’t scream “AI-generated.”
  • Speed and scale: Marketers can generate multiple creative variations quickly, useful for A/B testing, ad sets, or rapid campaign ideation.
  • Usability: The platform has a clean, visual interface that’s more intuitive than tools like Midjourney or ComfyUI.
  • Custom model support: Upload your own style references or train your own models to match brand aesthetics.

It bridges the gap between creative vision and content production—without needing a design team.

List of Current Capabilities

  • Text-to-image generation with prompt control
  • Pre-trained style models for consistent aesthetic output
  • Prompt guidance and tips to improve results
  • Canvas editor to tweak or build on generated images
  • Upscaling and enhancement tools
  • Image-to-image generation (remix an existing visual)
  • Negative prompting to exclude elements
  • Model training (for pro accounts)

Examples of Artwork Generated

(Add your own generated images here)

Video Generation

The company is embracing video generation models.

  • Paid accounts have access to Google’s VEO 3 plus Leonardo.ai’s own custom models to generate AI video.
  • Video can quickly use up a paid plan using the site’s credit system but it’s a quick and easy way to rapidly ideate or to make stylized videos for quick projects.
  • While you wouldn’t want to try and make a feature film here just yet, the videos it makes are usually good enough to act as references or to post to social media.

What We Love About It

  • It feels made for marketers. The templates and outputs work great for campaign assets, social content, and mockups.
  • Great balance of quality and control. It’s easy to use but still allows advanced features like model training.
  • Time-saving. You can generate 10+ viable assets in the time it would take to brief a designer.
  • Browser-based and clean UI. No Discord, no downloads, no tech hurdles.

Where it Could Do Better

  • Prompting still takes practice. Like all AI art tools, results depend heavily on how well you write prompts.
  • Model training is not beginner-friendly. It’s powerful, but the learning curve can be steep for new users.
  • Free tier limits. The credits system can be restrictive if you’re doing heavy content creation.

An Easier Introduction to Stable Diffusion

Leonardo.ai is built on an open source system known as Stable Diffusion which is free-to-use and open source. While Stable Diffusion is feature rich and can be completely uncensored the learning curve is steep and it requires powerful hardware to run.

Getting started with Leonardo.ai will give even the most novice of AI artists the ability to learn the core concepts, quirks, limitations and tricks that can be used later to get started with Stable Diffusion.

TLDR

Overall, Leonardo.AI is one of the most marketer-friendly AI art tools on the market. It’s perfect for brands looking to scale content production without sacrificing quality or creativity. With some thoughtful prompting and strategic use, it can easily become a core part of your visual workflow.