AI Art & Video Glossary for Marketers

AI Art & Video Terms Every Marketer Should Know

New to AI-generated content? You’re not alone. As tools like Midjourney, ChatGPT, and Runway ML become standard in marketing workflows, understanding key AI art and video terms is essential. This beginner-friendly glossary breaks down the most important terminology—so whether you’re crafting social visuals, campaign videos, or product mockups with generative AI, you’ll know exactly what you’re working with. Perfect for marketers, agency teams, and content creators exploring the future of creative production.

🖼️ AI Art Terms (Image Generation)

  • Prompt
    A written description you give to an AI tool to generate an image.Example: “A minimalist logo of a rocket launching at sunset.”
  • Text-to-Image
    The process of generating an image from a written prompt using AI tools like Midjourney or DALL·E.
  • Diffusion Model
    A type of AI model that creates images by gradually “denoising” random pixels into a clear picture based on your prompt.
  • Style Transfer
    A technique that blends the content of one image with the style of another.Example: Your product image reimagined in Van Gogh’s painting style.
  • Seed
    A number that determines the randomness of an image. Reusing the same seed and prompt gives you the same result.Useful for consistency across images.
  • Aspect Ratio
    The width-to-height ratio of your image. Often written as 16:9, 1:1, etc.Use this to control if an image is square, portrait, or wide.
  • Negative Prompt
    Instructions on what NOT to include in an image.Example: “A dog in a park —no people, no text.”
  • Upscaling
    Increasing the resolution of an image to make it sharper and more detailed.
  • Inpainting / Outpainting
    Editing parts of an image using AI to add, remove, or extend content.

🎬 AI Video Terms (Generative Video)

  • Text-to-Video
    Creating a video clip from a written description using AI tools like Pika Labs or Runway ML.
  • AI Avatar
    A computer-generated human character that can speak and move based on your script.Used in tools like Synthesia or HeyGen.
  • Lip Syncing
    AI-generated syncing of mouth movement with spoken audio, often used with avatars.
  • Video-to-Video
    Transforming one video into a different style or form using AI.Example: Turning a live-action clip into an animated version.
  • Frame Interpolation
    AI adds extra frames between existing ones to make motion smoother, often used in slow-mo effects.
  • Green Screen / Background Removal
    Automatically removing the background of a video clip using AI—no physical green screen needed.

🔧 General/Technical Terms (Applies to Both)

  • Model
    The underlying AI system trained to generate art or video (e.g., Midjourney, Stable Diffusion, DALL·E).
  • Training Data
    The dataset of images or videos the model learned from.Often includes artwork, photos, and internet content.
  • Fine-Tuning
    Customizing a model to generate art in a specific style—like your brand’s look.
  • Rendering
    The process of generating the final image or video after the prompt is submitted.
  • Latency
    The time it takes for the AI to return a result after you submit a prompt.

Additional AI Art Resources

Just getting started? Our Marketer’s Guide to Creating AI Art is a great resource.

This guide is part of the Nexlabz AI Generative Art for Marketers series. See related content in the Creating With AI section.