A Marketer’s Guide to Creating With Generative AI Art

Getting Started

Our industry is changing fast. The rise of large language models (LLMs) and generative AI tools is not just a technical innovation—it’s a creative revolution. For marketers, this means faster ideation, more personalized content, and a new era of visual storytelling. Whether you’re an agency owner, a brand manager, or a solo creative, AI art is no longer a fringe experiment. It’s becoming a fundamental part of modern marketing workflows.

Limitless Possibilities

Endless Creativity

A Brief Explanation of AI Generated Art

AI art is generated using models trained on vast datasets of images and styles. Just as ChatGPT uses language patterns to generate human-like responses, image models like Midjourney or Stable Diffusion use “diffusion” processes to create detailed visuals from text prompts. These systems don’t “copy” images; they synthesize new ones based on learned patterns. The result: original artwork created at scale, from photorealistic renders to stylized illustrations.

What Can Marketers Do with AI Art?

The possibilities are stunning:

  • Generate social content in minutes, from concept visuals to carousel graphics.
  • Visualize campaign ideas before briefing a designer.
  • A/B test creative directions quickly and affordably.
  • Personalize ads at scale with niche imagery for different demographics.
  • Produce moodboards and mockups for pitches and client meetings.
  • Create storyboards, thumbnails, and product renders without needing a studio.

Whether you need a hyper-stylized campaign aesthetic or simple visual placeholders, AI art can deliver faster than ever before.

Interesting Logos

Instant | Idiation

Generative AI Tools to Get You Started

You don’t need to be a tech wizard. Here are a few beginner-friendly tools:

An AI generated image of a banana exploding and being liquified in a hyper real style
  • Midjourney – Known for its stylized, artful output. Accessible via Discord.
  • Leonardo.AI – More intuitive UI and strong for commercial-friendly output.
  • Bing Image Creator (powered by DALL•E) – Free and simple to use.
  • ChatGPT (with image generation enabled) – Great for experimenting with concepts and combining writing + visuals.

These tools let you create with just a sentence or two. “A futuristic city at dusk” becomes a high-res image in seconds. They are a great way to dip your toe into the world of AI generated art without having to worry about building out infrastructure or learning complex terminology.

Next Level Generative AI Tools

Once you’re comfortable, you might want to explore:

  • ComfyUI or Automatic1111 – Local image generation for more control and privacy.
  • Runway ML – AI video, motion graphics, and more advanced creative features.
  • Prompt engineering – Learn how to write better prompts for specific outputs.
  • Brand fine-tuning – Some tools let you upload your brand assets to generate on-style art consistently.

Generative AI Video: A New Era of Motion Content

AI-generated video has made enormous leaps forward, bringing the same speed and creative power to motion content that static image generators brought to design. These tools let marketers create product ads, explainers, or even cinematic-style campaign teasers without a full video production team.

You can generate:

  • Short video ads from text prompts
  • Animated product demos with stylized transitions
  • Storyboards and explainer sequences
  • AI avatars delivering spoken messages

Tools to Explore:

  • Runway ML – Generate, edit, and remix video with AI. Great for motion graphics, green screen effects, and text-to-video.
  • Pika Labs – Rapid text-to-video platform for creating stylized short-form content.
  • Synthesia – Create videos with AI avatars that speak your script, great for brand explainers or tutorials.
  • HeyGen – Another AI avatar video tool with support for multiple languages and branded templates.

While the tech isn’t quite at Hollywood-level yet, it’s already good enough to support content marketing, rapid prototyping, and campaign testing.

How To’s for Marketers With Examples

Additional Artificial Intelligence Resources

TLDR

AI art is a powerful new tool in the marketer’s arsenal. It’s not about replacing creativity—it’s about enhancing it. By understanding how these tools work and where they fit into your workflow, you can move faster, ideate better, and stand out in an increasingly visual world.

Whether you’re exploring it for the first time or gearing up to integrate AI into your creative process, the tools are ready. The question is: are you?

This guide is part of the Nexlabz AI Generative Art for Marketers series. See related content in the Creating With AI section.